Amazing news, Moz fans! We are enjoyed reveal that Moz has been gotten by iContact Marketing Corp!
.?.!! Our readers understand how vital SEO work is when it pertains to the success of marketing methods, and as a market leader, Moz was the natural option for iContact’s growth into the SEO area. If you’re not knowledgeable about them, iContact and its brother or sister brand names– Advocate, SMTP, andKickbox– together run as a subsidiary of J2 International (NASDAQ: JCOM). They assist mid-sized and little services reach and maintain faithful clients with sophisticated e-mail marketing automation tools. As part of the iContact household, Moz will be even much better geared up to help our customers with all of their SEO and digital marketing needs.I took a seat with Michael Pepe, President of iContact Marketing Corp, to talk more about the acquisition. Inspect it out listed below to discover what this indicates for Moz!Video Transcription Sarah: Hi, everybody.
I’m Sarah Bird. I’m the CEO of Moz, and I have actually got some interesting, extremely interesting, really substantial news to show you all and I have actually welcomed Michael Pepe here to show me. Michael, will you present yourself?Michael: I sure will. Thank you quite, Sarah. I’m Michael Pepe, and I serve as the President of iContact Marketing. And we do have some really interesting news to share today due to the fact that Moz has actually been gotten by iContact.Sarah: Wow, that feels so great to say.Michael: Me too, publicly.Sarah: At last.
It’s time. At last. I like it.
Why do not you share a bit about iContact?Michael: Sure, sure. IContact is a renowned brand name in e-mail marketing, and along with its sis
brand names, Advocate, SMTP, Communicator, and Kickbox, all of those brand names actually focus on the e-mail marketing requirements of little to midsize consumers. And it’s an industry. In 2015 we provided 68 billion emails.Sarah: Woo, good work.Michael: Big. Big. … Sarah: Wow, that’s impressive.Michael: … I’m sure there’s
no one on the call who’s not
heard of Moz. For the handful who might not have … Sarah: Yeah.Michael: … inform us about Moz, Sarah.Sarah: Yeah, Moz is an SEO business through and through, from our earliest days, you understand, 15 years earlier when we began teaching and comprehending
about SEO through the blog site and then truly
believed through how much more individuals we might assist if we got more information behind our ideas and then transitioned to being a software application business. Therefore from the core has actually been this desire to assist individuals comprehend and master an actually complicated, a complex marketing practice that is so crucial and information driven. Some of our information statistics, you understand, we have over 40.7 trillion links, and we have over 1.2 million sites tracked, and we have over 500 million keyword ideas. And all of that is to assist individuals make much better, smarter SEO choices, whether you are at a little business or you’re at a huge business, whether you’re a novice in your SEO journey or whether you have actually been doing this for an extremely, long time. And I enjoy that we have that in typical, Michael. iContact and Moz, they all wish to assist as many individuals as possible, and we’re extremely concentrated on 2 core marketing techniques that are simply as crucial for companies today as they have actually ever been.Michael: Definitely. And, you understand, what I believe sets Moz apart is the reality that you do concentrate on the size, quality, and precision of your information, however to be able to equate that information into insights to assist online marketers of all levels of elegance, business of all sizes, I believe that’s really exceptional and sets Moz apart. And, Sarah, you understand we have actually been talking for a long time. This is not an originality that we created last week.Sarah: Right.Michael: And, you understand, we have actually simply included, you understand, a long list of factors of why our 2 business belong together. And perhaps simply it would assist to share a few of those concepts on the call.Sarah: Yeah, I wager individuals are genuine curious. Yeah, what’s the why? Offer us the why, Michael.Michael: Concentrate on the exact same clients and serving little to midsize clients.
If we ask our consumers, which we do consistently, what the top tool that they require, beyond e-mail, it’s certainly SEO. There’s an excellent pairing of SEO and e-mail marketing. And I would state that I believe truly significantly Moz is a value-driven business. And especially in this day and age, you understand,
we reside in a complicated environment that includes our clients, our associates, our partners. And to be able to think of supporting all of their requirements and having all of those elements prosper I believe has actually truly been a program on Moz’s part and one that our company believe in completely ourselves, you understand, to truly think of worths, stability, and concept to drive ourselves forward. Therefore I believe that we not just share worths, however we have a shared future together.Sarah: Yes. Oh, Michael, you stated it so well. I can’t state it much better myself, so I will just contribute to that, that, you understand, Moz is going to flourish in this brand-new household, and I understand that for particular since I understand that you people really comprehend the worth of SEO and are delighted to share that with your more comprehensive consumers. And actually, we understand that e-mail is crucial and will stay important.
It’s not going anywhere. It’s simply improving. And we have the shared worths. What more do we require? I believe that together we can and will achieve excellent things for all of our clients. Delighted to make it to this minute with you and to begin running towards that future together. Thank you so much.Michael: Thank you. The future is bright.Sarah: It is. All right, everybody, thank you and see our blog site. Stay tuned. More to come.Michael: Bye.