<aHow Frequently Does Google Reword Meta Descriptions? (New Data Research Study)

<aHow Frequently Does Google Reword Meta Descriptions? (New Data Research Study)

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description. It in some cases selects a various bit from the page.< img src="https://websitedesign-usa.com/wp-content/uploads/2020/04/unnamed-file-48.png"data-lazy-type="image"class ="lazy lazy-hidden wp-image-34538 "alt ="p 12"data-srcset="https://websitedesign-usa.com/wp-content/uploads/2020/04/unnamed-file-48.png 900w,

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If you have actually hung out crafting an attracting meta description, this can be bothersome. How typically does it occur? To discover, we compared hardcoded

meta descriptions with the real Google desktop bits for

20,000 keywords. Initially, an intriguing reality … 25.02%of top-level pages do not have a meta description Crazy, best?!

p 13

Here’s the breakdown by ranking position: For anybody questioning, the Spearman connection here is 0.28, which is thought about weak. Still, for those with descriptions, how frequently do they appear? Google

rewords meta descriptions 62.78% of the time Yes– Google rewords meta descriptions for the bulk of search engine result

.< a rel="license"href="http://creativecommons.org/licenses/by/4.0/ ">

This currently informs us rather a lot, however it’s constantly more

informative to sector the information … That number drops to 59.65%for fat-head and increases to 65.62%for long-tails We assumed that Google would create descriptions more frequently for long-tail keywords. This was based upon the reality that the typical first-page outcome ranks for numerous keywords, and the hardcoded descriptions are typically composed around the main “head” keyword. Our main target keyword4 rewritten meta description long tail 1

4 rewritten meta description long tail 1

for this post is “youtube keyword tools “– so we composed the meta description with that in mind. As an outcome, Google reveals our hardcoded description in the outcomes for the target keyword … … however not for a few of the long-tail keywords the post ranks for: This occurs due to the fact that the hardcoded description is less pertinent for the long-tails. It makes more sense for Google to select its own bit. What we discovered stunned us: While Google is more most likely to reword meta descriptions

for long-tail keywords, it’s only just

a small marginLittle< a rel ="license "href=" http://creativecommons.org/licenses/by/4.0/">< img src= "https://ahrefs.com/blog/wp-content/uploads/2020/03/p-9.png"data-lazy-type="image"class="lazy lazy-hidden wp-image-34533"alt="p 9"data-srcset="https://ahrefs.com/blog/wp-content/uploads/2020/03/p-9.png 900w, https://ahrefs.com/blog/wp-content/uploads/2020/03/p-9-506x425.png 506w, https://ahrefs.com/blog/wp-content/uploads/2020/03/p-9-768x645.png 768w"> My guess is that the space will grow with time as Google improves at comprehending search intent and consequently supplying the most pertinent search bits.


Our method isn’t best here, as there’s no other way to determine fat-heads and long-tails with 100% certainty. Discover more here. Google is a little less most likely to reword meta descriptions that truncate Google truncates meta descriptions that are too long.

2 truncated meta description 1

2 truncated meta description 1

However does this impact the possibility of Google rewording them? To put it simply, is Google most likely to produce its own bit when your meta description is too long? Let’s take a look at the information:

The outcomes here are practically equivalent.

10 meta description study 1

10 meta description study 1

Google reworded 61.46 %of meta descriptions that were too long and 63.69% of the rest. Remarkably, it appears that

keeping your meta descriptions within limitations does not alter the likelihood of Google rewording them much. Because long descriptions are remarkably typical, maybe that’s. 40.61%of 192,656 special pages’descriptions we studied were too long.< a rel= "license"href ="http://creativecommons.org/licenses/by/4.0/">

Should you still trouble composing meta descriptions? Yes. Engaging and pertinent meta descriptions lure clicks, so they’re still worth composing– although they’re just revealed just 37 % of the time,

  • typically. That stated, if your website is big, it pays to focus on pages that: Currently get natural traffic Were produced to rank in Google
  • Are most likely to get shared on social networks (where the meta description will be utilized for the social bit description in the lack of
  • OG tags)Taking this method ought to have the most effect for the least quantity of work.

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