Functionality is an essential part of holistic SEO. It affects aspects such as bounce rate, time on page and conversion rate, among others, and a lot of these metrics impact your site’s SEO. Enhancing functionality is vital for all websites, however much more so for eCommerce websites.
User screening is one method to enhance your eCommerce store– read our intro to user screening to begin -, however a lot can be done simply by taking a look at finest practice, comparing that with your website and making enhancements. This supreme guide to eCommerce sites takes you through that screening procedure and takes a look at whatever you require to resolve to offer your visitors the very best experience possible.
In other words, this eCommerce use guide will inform you everything about:
That’ll cover most, if not all of eCommerce functionality, which basically comes down to your visitors’ on-site shopping experience. Let’s begin!
Online store homepage functionality 101
Have you ever looked carefully at the homepage of your online store? Possibilities are you simply opted for the WooCommerce style that your designer provided and executed the offered choices. While the majority of these styles are perfectly developed and established with the user in mind, that may not be best for your specific target market.