today’s episode of White boards Friday, visitor host and MozCon speaker Shannon McGuirk strolls through 5 link structure misconceptions common in 2021, and why you should not think them. Today I’m going to be taking you through unmasking link structure misconceptions in 2021. Misconception number one– and this is an actually huge one at the minute, since we understand the value of structure direct links into item and classification pages have big advantages from a search exposure perspective.So the very first misconception that I desire to talk you through today is that it is difficult to construct these links into item and classification pages. You simply require to make sure you’re providing individuals a great adequate factor to link. The author or the reporter or the web designer is then going to be more urged to connect back to that classification or item page through being able to share that deal with their audience and readership. There is a big dispute at the minute– once again you see a lot of it on Twitter and social media– that for conventional SEO and link structure methods that the links that you develop have to be truly, actually, truly pertinent and that they have to be totally on brand name from target websites and publications that you would anticipate that brand name to be covered in.