Category Archives: Search Engine Optimization

8 Unconventional Ways to Generate Qualified B2B Sales Leads

We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. […]

Examining Traffic Upticks

In this week’s episode of White boards Friday, Jo Cameron– Moz’s Knowing Group Supervisor– dives into the procedure of capitalizing and dealing with on traffic spikes, consisting of how to figure out where traffic is originating from and what to do with the increased attention. Take pleasure in! Click the white boards image above to […]

Should You Have a Routing Slash at the End of URLs?

A tracking slash is a forward slash (“/”) put at the end of a URL such as or The routing slash is normally utilized to differentiate a directory site which has the routing slash from a file that does not have the routing slash. These are standards and not requirements.In the past, a […]

How to republish and reword material with Yoast Duplicate Post

Edwin Toonen Edwin is a tactical material professional. Prior to signing up with Yoast, he invested years developing his ability at The Netherlands’ prominent website design publication. All of us wish to compose the very best possible material on our preferred subject. As authors, we likewise understand that not constantly takes place on the very […]

Travel SEO Trends and Pivots from 2020 (and What to Bring into 2021)

If 2020 taught us anything, it’s that you can’t anticipate the future of tourist. Unlike almost any other market, tourist is concurrently determined by a variety of elements consisting of customer environment, weather condition and predisposition, worldwide economics, and federal government. Travel was unquestionably among the hardest struck sectors in the 2020 shutdowns, which impacted […]

The Evolution of SEO [Video Presentation]

Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies.  Editor’s Note: Rob mentions a promo in the video […]

How Ahrefs Counts Hyperlinks and Domains

Every backlink tool will keep various links.When constructing an index of the web, business need to make lots of options around crawling, parsing, and indexing information. While there’s going to be a great deal of overlap in between indexes, there’s likewise going to be some distinctions depending upon each business’s decisions.In the name of openness, […]

2021 Local SEO Success: Expert Tips & Predictions

“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year’s greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won’t […]

21 Smart Google SEO Tips for 2021

Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.  First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s also included a […]

Recalling at Yoast in 2020 888011000 110888 Marieke van de Rakt Marieke van de Rakt is the CEO of Yoast. Her primary focus is on growing the business. She is actually enthusiastic about preserving friendly and open business culture. Marieke is likewise greatly associated with the marketing of Yoast and with Yoast SEO Academy: the online courses platform. The year 2020 is concerning its end and what a wild year it’s been! The pandemic has actually had a substantial effect on everybody, and this isn’t various for our group at Yoast. As lots of store owners relied on the web to remain in contact with their (capacity )consumers, we saw the significance of enhancing our plugin a lot more. That’s why we have actually included great deals of functions and brand-new languages to our Yoast SEO plugin in 2020. We have actually likewise released our brand-new board this year! All while working from house and participating in great deals of enjoyable occasions practically. Let’s recall at whatever that occurred at Yoast HQ in 2020! A year of working from house We have coworkers all over the world, the biggest part of group Yoast works from our workplaces in Wijchen (the Netherlands). From March on, we have actually had the guidance to work from house as much as we can in the Netherlands. Therefore we did! Work from house as much as we could. We’re extremely delighted that this was possible with our group, however it did require huge changes. In the method we worked, the method we conceptualized, and the method we kept each other notified. Likewise in our time management, as a lot of our coworkers had their kids at house as well. How our group communicated From the very first day we began working from house I began doing everyday vlogs! To keep each other notified, to share enjoyable work tasks and lockdown pastimes with each other, however likewise to advise everybody to require time off when they required it to unwind. As working from house can be tiring without your associates around. We made an enjoyable collection of our everyday vlog up previously and strategy to keep them choosing as long as required! Taking a trip all over the world– essentially Rationally, a great deal of WordCamps and other enjoyable occasions looked a bit various in 2020. The majority of them occurred online, which implied that we went to great deals of these occasions essentially. That was likewise brand-new, however still loads of enjoyable! It enabled us to take a trip the world essentially, consider brand-new enjoyable video games for our virtual Yoast cubicle, and made it possible for great deals of us to participate in various WordCamps. A few of them even on the exact same weekend! We can’t wait to see all of you offline once again, however in the meantime, these online occasions were a fantastic method to meet everybody in our neighborhood. Improvements to Yoast SEO in 2020 A year of enhanced and brand-new functions In 2019 we fixed a great deal of technical financial obligation, in 2020 we launched lots of brand-new functions in Yoast SEO. From our extremely first release of Yoast SEO 12.8 on January 7, 2020 to our most current release of Yoast SEO 15.5 on December 15, 2020. That’s more than 20 releases in one year! As you can think of, this enabled us to make lots of enhancements to our plugin and launched lots of cool brand-new functions. I will not point out all of them here, however let’s have a look at a couple of highlights. Yoast SEO now comes with an enhanced sidebar When it comes to enhancing your material, that assists you tick all the boxes. We have actually likewise enhanced the publishing circulation by including the choice to share your post right after releasing or perhaps setting Zaps to totally automate this procedure. Yoast SEO likewise assists you make your URLs stick out on Slack. Yoast SEO Premium now includes various blocks that actually assist you enhance website structure and get those abundant outcomes. Naturally, this isn’t whatever we have actually included. Both our complimentary and Premium plugin have actually had great deals of other brand-new functions contributed to them. Furthermore, we have actually included assistance for various languages to make our plugin more available for individuals composing in any other language than English. A year of brand-new languages In March 2020, we made a couple of modifications to our language analysis to make it much easier to include brand-new languages. This enhanced language processing system permitted us to include stacks of brand-new languages to our plugin. From Spanish to Arabic, we included assistance for 13 various languages this year! Make sure to examine out in which languages you can now compose seo-proof and legible material with Yoast SEO. A year of combinations and enjoyable collaborations This year we likewise collaborate with other business to make some incredible combinations occur. we partnered up with our good friends at SEMrush to assist you discover high-performing associated keyphrases while you’re operating in the post editor. we worked together with Zapier When you release something, to assist you automate your publishing circulation by setting Zaps that immediately run. We simply launched a smooth combination with Elementor, enabling users of Elementor to totally enhance their material with Yoast SEO while they’re dealing with their material! < img loading =" lazy "width= "600"height =" 327 "src= "×327.jpg"alt class= “wp-image-2775856″srcset=”×327.jpg 600w,×136.jpg 250w,×418.jpg 768w, 1200w”sizes =”(max-width: 600px )100vw, 600px”> A screenshot of the SEMrush combination in Yoast SEO Premium Plus: we have actually integrated our 2 greatest items Last in this list, however certainly not least: we have actually integrated Yoast SEO Premium with Yoast SEO academy this year! This implies that when you purchase Yoast SEO Premium, you’ll now likewise secure free access to all of our SEO training courses in Yoast SEO academy. The rate of our plugin hasn’t altered, however what you’re getting has. This will permit you to take your SEO to the next level as Yoast SEO academy has plenty of extensive courses on various SEO topics. Find out more on how and why we have actually integrated our 2 greatest items. New at Yoast in 2020 In addition to the enhancements we made to our existing plugins, we likewise had other enjoyable things that was brand-new at Yoast in 2020 . Such as a brand-new plugin, a regular monthly webinar that is now available for everybody and our Yoast SEO Podcast series. Inviting Duplicate Post In June 2020, we invited the plugin Duplicate Post and its developer Enrico Battocchi to Yoast. We were currently huge fans of Enrico and his work, as this plugin does one job easy and effectively. Replicate Post lets you replicate any post or page in WordPress with one click. Enabling you to copy whatever on that page and conserving you great deals of time. We’re really delighted that Enrico joined our group and together, we’ll deal with enhancing Duplicate Post a lot more. Regular monthly webinar that are available for everybody Each month, our SEO specialists Joost de Valk and Jono Alderson talk about the most recent news in SEO and WordPress. These webinars were constantly acessible for users of Yoast SEO academy, however this year we chose to open it up for everybody. Suggesting that you might view these webinars live, on Youtube or Facebook, and even ask concerns! These are constantly fantastic enjoyable, so take a look at the December SEO news webinar and ensure to join our next one on January 26, 2021! The start of our Yoast SEO Podcast This year, we likewise released the Yoast SEO Podcast. This is a podcast series in which our creator Joost de Valk speak to popular good friends in the SEO world. These podcasts can provide you great deals of appropriate insights into SEO and how to enhance your own website(s) to rank greater in the search engine result. As our Yoast SEO Podcast series went for completion of 2020, it’s still early days, however you can anticipate great deals of brand-new podcasts regularly in 2021! Our extremely first Yoast SEO Podcast with Christi Olson What else occurred at Yoast in 2020? When it comes to the method we run our business, last year likewise came with some modifications. With loads of individuals joining our group and all people working from house, we wished to ensure to keep our enjoyable and familiar workplace going. While still supplying our users with a dependable item that makes SEO available for everybody. An even more powerful concentrate on our core worths At Yoast, all of us work to make the web a much better location. For everybody. That’s why our objective is SEO for everybody. Our company believe in having a good time at work and sharing understanding with others. We likewise worth inclusiveness and equality. All of these core worths belong to Yoast, they remain in our DNA. To constantly keep them in mind in our everyday organization, we chose to compose our core worths down this year. This assists us remember what (and who) we’re doing this for. And what choice finest serves our objective to make SEO possible for everybody, from huge business to the regional look around the corner. Something that ended up being much more essential in this year of operating online. We released our brand-new board We had another piece of amazing news in December of this year. We had the ability to invite 2 brand-new board members and partners: Chaya Oosterbroek and Thijs de Valk! Chaya is our brand-new COO and understands whatever about enhancing company procedures. That’s why we’re really pleased to have her on our group. You can learn more about her background and focus in this interview. Thijs is our brand-new CCO at Yoast and has a present for enhancing conversion and sales. That’s why he’s an ideal suitable for this function in our group. Thijs will assist us grow Yoast even further, and with it, enhance the web as a whole. Naturally, I will stay the CEO of Yoast, Joost de Valk is still our CPO and Omar likewise remains on board as our CTO. Find out more about these modifications, or view our video, in the article revealing our brand-new board. From delegated right: Thijs de Valk, Omar Reiss, Chaya Oosterbroek, Marieke van de Rakt and Joost de Valk That was it for Yoast in 2020! All in all, this was a year that we’ll always remember. A year that brought us great deals of difficulties due to the pandemic, however likewise possibilities to enhance our items and organization in an innovative method. We wish to thank all of you for the enjoyable occasions we had, and thank you to our users for sticking with us another year. We intend to see you in 2021!

The year 2020 is concerning its end and what a wild year it’s been! The pandemic has actually had a big effect on everyone, and this isn’t various for our group at Yoast. As numerous store owners relied on the web to remain in contact with their (capacity) clients, we saw the value […] The […]